Author Question: When targeting users versus nonusers, which form of communication can be used more often with the ... (Read 109 times)

Frost2351 · **on:** Jun 28, 2018

When targeting users versus nonusers, which form of communication can be used more often with the former than the latter?
A) publicity
B) advertising
C) service provider
D) public relations
E) sales promotions

Question 2

As a tool of Blue Ocean Strategy, the strategy canvas provides a way to visualize the firm's strategy relative to other firms in the industry. The central portion of the strategy canvas is the __________, or the graphic representation of the firm's relative performance across its industry's factors.
A) value curve
B) strategy line
C) strategic focus
D) divergence curve
E) action diagram