Author Question: Which of the following is NOT a communications objective during the maturity and decline stages of ... (Read 65 times)

rachel9 · **on:** Jun 28, 2018

Which of the following is NOT a communications objective during the maturity and decline stages of the product life cycle?
A) Encourage repeat purchases.
B) Provide an ongoing contact with customers.
C) Create brand awareness.
D) Express gratitude to the existing customer base.
E) Confirm past purchase decisions.

Question 2

Expansion and growth, with new products and new markets, are the keys to Google's __________ approach to marketing strategy. Google uses this approach because it possesses many different strengths that coincide with key market opportunities.
A) defensive
B) focused
C) aggressive
D) proactive
E) diversified