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Author Question: Which of the following is NOT a communications objective during the maturity and decline stages of ... (Read 32 times)

rachel9

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on: Jun 28, 2018
Which of the following is NOT a communications objective during the maturity and decline stages of the product life cycle?
 A) Encourage repeat purchases.
  B) Provide an ongoing contact with customers.
  C) Create brand awareness.
  D) Express gratitude to the existing customer base.
  E) Confirm past purchase decisions.

Question 2

Expansion and growth, with new products and new markets, are the keys to Google's __________ approach to marketing strategy. Google uses this approach because it possesses many different strengths that coincide with key market opportunities.
 A) defensive
  B) focused
  C) aggressive
  D) proactive
  E) diversified


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kalskdjl1212

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

C


rachel9

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

hramirez205

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Reply 3 on: Yesterday
Excellent

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