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Author Question: Discuss satisfaction-based, relationship, and efficiency approaches to ... (Read 55 times)

jrubin

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on: Jun 28, 2018
Discuss satisfaction-based, relationship, and efficiency approaches to pricing.

Question 2

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:
 A) see opportunities and threats as being the same thing.
  B) confuse weaknesses with threats.
  C) see strengths as the only meaningful issue in a SWOT analysis.
  D) confuse strengths with opportunities.
  E) list their marketing options or strategies as opportunities.


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kiamars2010

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The primary goal of satisfaction-based pricing is to reduce the amount of perceived risk associated with the purchase and appeal to target markets that value certainty. Satisfaction-based pricing can be achieved through guarantees, benefit-driven pricing, and flat-rate pricing. Relationship pricing enhances the firm's relationship with its targeted consumers through long-term contracts and price bundling strategies. Efficiency pricing appeals to economically minded consumers by delivering the best and most cost-effective service for the price.

Answer to Question 2

E


jrubin

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Reply #2 on: Jun 28, 2018
Thank you


kiamars2010

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Reply #3 on: Jun 28, 2018
No problemo


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