If the goal of the pricing strategy is to reduce the amount of ...

[laurencescou]

If the goal of the pricing strategy is to reduce the amount of perceived risk associated with the purchase and appeal to target markets that value certainty, then the appropriate pricing strategy would be:
 A) relationship pricing.
  B) price bundling.
  C) mixed bundling.
  D) efficiency pricing.
  E) flat-rate pricing.

Question 2

Analysis alone is not a solution is an important piece of advice to keep in mind during a situation analysis. What does this phrase mean? If analysis alone is not a solution, what other considerations are relevant during a situation analysis?

[ashely1112]

Answer to Question 1

E

Answer to Question 2

Although it is true that a comprehensive situation analysis can lead to better planning and decision making, analysis itself is not enough. Put another way, situation analysis is a necessary but insufficient prerequisite for effective strategic planning. The analysis must be combined with intuition and judgment to make the results of the analysis useful for planning purposes. Situation analysis should not replace the manager in the decision-making process. Its purpose is to empower the manager with information for more effective decision making.

A thorough situation analysis empowers the marketing manager because it encourages both analysis and synthesis of information. From this perspective, situation analysis involves taking things apart: whether it's a customer segment (in order to study the heavy users), a product (in order to understand the relationship between its features and customers' needs), or competitors (in order to weigh their strengths and weaknesses against your own). The purpose of taking things apart is to understand why people, products, or organizations perform the way they do. After this dissection is complete, the manager can then synthesize the information to gain a big-picture view of the complex decisions to be made.

[laurencescou]

Thank you

[ashely1112]

No problemo