Author Question: Which of the following is NOT a criteria for effective price discrimination? A) The segments should ... (Read 42 times)

javeds · **on:** Jun 28, 2018

Which of the following is NOT a criteria for effective price discrimination?
A) The segments should be identifiable, and a mechanism must exist to price them differently.
B) Different groups of consumers should have similar responses to price.
C) Segments should be large enough to be profitable.
D) Incremental revenues should exceed incremental costs.
E) Customers should not be confused.

Question 2

The growth of the Internet has changed the way that situation analysis is conducted in today's business environment. In terms of situation analysis, which of the following is the most drastic change caused by the Internet?
A) Specific data and information take longer to find.
B) The analyst is more likely to suffer from severe information overload.
C) Data and information are now more relevant to the question at hand.
D) All competitors now have access to the same data and information.
E) There is now no such thing as secrecy in strategic planning.