Total customer value consists of all of the following components ...

[cagreen833]

Total customer value consists of all of the following components except _____ value.
 A) product
  B) service
  C) image
  D) time
  E) personnel

Question 2

In the 5W model of customer analysis, what is the primary emphasis of the What question?
 A) Assessing how customers consume and dispose of products.
  B) Determining the relevant characteristics that define markets.
  C) Assessing how purchases vary across different distribution outlets.
  D) Identifying the basic need-satisfying benefits provided by the firm's products.
  E) Identifying the situational influences that affect the customer buying process.

[braelync]

Answer to Question 1

D

Answer to Question 2

A