Author Question: The positioning strategy that increases divergence so that the operation can tailor the service ... (Read 113 times)

renzo156 · **on:** Jun 28, 2018

The positioning strategy that increases divergence so that the operation can tailor the service experience to each customer is referred to as a:
A) niche positioning strategy.
B) volume-oriented positioning strategy.
C) specialization positioning strategy.
D) penetration strategy.
E) market diversification strategy.

Question 2

All functional plans have at least two target markets.

Indicate whether the statement is true or false