Author Question: Jason was all set to go home after his day of work. As soon as he stepped out of the office ... (Read 189 times)

hbsimmons88 · **on:** Jun 28, 2018

Jason was all set to go home after his day of work. As soon as he stepped out of the office building, it started to rain. Jason wished he had an umbrella, as he walks to and from work, and now he cannot get home without getting drenched in rain. Jason's need of an umbrella is a _____.
A) social need
B) situational need
C) psychological need
D) knowledge need
E) functional need

Question 2

Which of the following statements regarding competitive threats is incorrect?
A) Matching a price cut will be an ineffective strategy if the competitor simply reestablished the differential by a further price reduction.
B) A single response is rarely enough to stop price moves by competitors that are struggling to establish a market position.
C) If a price response is required, the strategist should focus the firm's competitive retaliation on those actions that are most cost-effective for the firm.
D) All of the answer choices.