Reductions in the size of the customer base and increased usage of supply chain management have led to:
A) decreased levels of buyer-seller interaction.
B) lower levels of service expectations by buyers.
C) poor risk management.
D) development of short-term buyer-seller relationships.
E) buyers and sellers being more interdependent.
Question 2
The successful implementation of value-based strategies requires close coordination between the _____ and _____ units in the firm.
A) product
B) sales
C) service
D) all of the answer choices.
E) both sales and service.
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