The most common categorization of buyers splits them into which of the following two groups?
A) Government market and intermediaries
B) Consumer market and end user market
C) Government market and business market
D) Business market and intermediaries
E) Consumer market and business market
Question 2
A penetration policy is appropriate when there is:
A) a strong threat of imminent competition.
B) inelastic demand.
C) an opportunity for a substantial reduction in production costs as volume expands.
D) all of the answer choices.
E) both a strong threat of imminent competition and an opportunity for a substantial reduction in production costs as volume expands.
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