Author Question: Which of the following statements about the consumption stage of the consumer decision process for ... (Read 106 times)

Destiiny22 · **on:** Jun 28, 2018

Which of the following statements about the consumption stage of the consumer decision process for services is NOT true?
A) The activities of production, acquisition, and use of services occur in a definite order and have clear boundaries between them.
B) The concept of disposal is irrelevant with regards to services.
C) The consumption stage is more complex for services than goods.
D) Consumer evaluation of the service occurs during and after consumption.
E) Service marketers are able to change consumer evaluations during the service encounter.

Question 2

The Internet has shifted more power to the marketer.

Indicate whether the statement is true or false