With regards to the number of service alternatives available, which of the following statements is true?
A) Consumers are aware of fewer alternatives because less prepurchase information is available.
B) Self-service, in some instances, is a viable alternative.
C) In general, individual service providers tend to offer only one brand of service
D) In comparison with goods, the evoked set for services is smaller.
E) Services tend to have a larger number of outlets providing the same service.
Question 2
Marketing strategy is inherently product-driven.
Indicate whether the statement is true or false
(a) Zombies are a common theme in movies. However, (b) the number of zombie movies released each yea
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