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Author Question: Which of the following statements about pricing decisions in the marketing program is TRUE? A) Price ... (Read 117 times)

pragya sharda

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Which of the following statements about pricing decisions in the marketing program is TRUE?
 A) Price is one of two elements of the marketing mix that leads to revenue.
  B) Price has a direct connection with customer demand.
  C) Pricing is the least manipulated element of the marketing mix.
  D) Pricing is the most difficult element of the marketing mix to change.
  E) Customers will always equate higher prices with higher quality products.

Question 2

____________________ increases the speed of, and reduces the cost of, picking orders in the warehouse and moving products between storage and the transportation carriers.
 Fill in the blank(s) with correct word



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mariahkathleeen

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Answer to Question 1

B

Answer to Question 2

Materials handling





 

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