When evaluating channel alternatives, if the feasible system lies between the ideal and existing system,
A) the existing system can be changed without sacrificing management goals.
B) relaxing management constraints might produce even greater benefits.
C) the fault is not with the channel design, it is with poor management.
D) both the existing system can be changed without sacrificing management goals and relaxing management constraints might produce even greater benefits.
E) both the existing system can be changed without sacrificing management goals.and the fault is not with the channel design, it is with poor management.
Question 2
When evaluating channel alternatives, if the existing channel is about as good as it can be and if customer satisfaction is low,:
A) an alternative channel should be utilized.
B) the fault is not with the channel design, it is with poor management.
C) the existing system can be changed without sacrificing management goals.
D) none of the answer choices.
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