The manufacturer-rep channel is generally used when the: A) gross ...

[daltonest1984]

The manufacturer-rep channel is generally used when the:
 A) gross margin is large.
  B) product is not technically complex.
  C) product is not standard, but is closer to made-to-order.
  D) all of the answer choices.

Question 2

Manufacturer reps are most likely used:
 A) by large firms.
  B) when there is unlimited market potential.
  C) to eliminate significant overhead costs.
  D) all of the answer choices.
  E) both by large firms and to eliminate significant overhead costs.

[Dnite]

Answer to Question 1

C

Answer to Question 2

C