Author Question: The goal of a multichannel model is to coordinate the activities of many channels to enhance the ... (Read 41 times)

Sportsfan2111 · **on:** Jun 28, 2018

The goal of a multichannel model is to coordinate the activities of many channels to enhance the total customer experience and profitability.

Indicate whether the statement is true or false

Question 2

Business marketing channels typically include fewer types of intermediaries than consumer-goods channels.

Indicate whether the statement is true or false