The ____ defines the general benefits the service company will ...

[bcretired]

The ____ defines the general benefits the service company will provide in terms of the bundle of goods and services sold to the customer.
 A) customer-benefit concept
  B) service offer
  C) cross-selling concept
  D) mixed bundling concept
  E) service concept

Question 2

In conceptualizing the service product, the service offer refers specifically to the:
 A) actual creation and delivery of the service product.
  B) detailed service elements that will make up the total services package.
  C) general benefits the service company will provide to the customer.
  D) benefits sought by customers.
  E) overall process of assessing and responding to customer needs.

[amit]

Answer to Question 1

E

Answer to Question 2

B