Author Question: Many business offerings are composed of a combination of product and service elements. From the ... (Read 77 times)

Mr3Hunna · **on:** Jun 28, 2018

Many business offerings are composed of a combination of product and service elements. From the following, choose the correct ordering, from tangible dominant to intangible dominant, of the items listed.
A) industrial grease, executive management seminars, convention hotel
B) executive management seminars, industrial grease, convention hotel
C) convention hotel, industrial grease, executive management seminars
D) convention hotel, executive management seminars, industrial grease
E) industrial grease, convention hotel, executive management seminars

Question 2

From the following list, identify the item that is least likely to be considered a pure service.
A) market research
B) security and protection services
C) after-sales equipment repair and maintenance
D) insurance
E) consulting