Author Question: New products ideas flow from: A) top management who know the company's strengths and weaknesses. ... (Read 91 times)

Brittanyd9008 · **on:** Jun 28, 2018

New products ideas flow from:
A) top management who know the company's strengths and weaknesses.
B) salespersons who are close to customer needs.
C) channel members.
D) all of the answer choices.

Question 2

Competitors are strongly motivated to react to new product introductions in their market when:
A) the market is experiencing a low rate of growth.
B) the new product represents a major threat to their market.
C) the new product targets a niche markets.
D) all of the answer choices.