Author Question: New products or services that require the end-user and the marketplace to dramatically change their ... (Read 39 times)

bcretired · **on:** Jun 28, 2018

New products or services that require the end-user and the marketplace to dramatically change their past behavior, with the promise of gaining equally dramatic new benefits are known as ___________________ _ innovations.
Fill in the blank(s) with correct word

Question 2

Brand ___________________ _represents the strength of the psychological bond that a customer has with a brand and the degree to which this connection translates into loyalty, attachment, and active engagement with the brand.
Fill in the blank(s) with correct word