Because organizational buyers perceive products as bundles of attributes, the product strategist should examine the attributes that assume a central role in buying decisions. Attributes that are both important and differentiating are called:
A) primary attributes.
B) star attributes.
C) determinant attributes.
D) quality attributes.
E) dominant attributes.
Question 2
All of the following are dimensions relevant to the definition of a product-market except:
A) customer function.
B) technological.
C) customer segment.
D) physical distribution system.
E) value-added system.
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An organizational specialist is hired as a consultant to a company planning to open a coffee ...