Because organizational buyers perceive products as bundles of attributes, the product strategist should examine the attributes that assume a central role in buying decisions. Attributes that are both important and differentiating are called:
A) primary attributes.
B) star attributes.
C) determinant attributes.
D) quality attributes.
E) dominant attributes.
Question 2
All of the following are dimensions relevant to the definition of a product-market except:
A) customer function.
B) technological.
C) customer segment.
D) physical distribution system.
E) value-added system.
Vascular Bundles in Stems (Part 2)
Early in the twentieth century, when malnutrition was common, companies such as this one advertised
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Standardization of Selected Herbal Products
The human eye, a product of 600 million years of evolution (Lamb, Collin, & Pugh, 2007).
Products like Beano contain enzymes that help reduce the production of gas in the large intestine