Author Question: Which of the following describes where the firm competes? A) The business mission. B) The product ... (Read 120 times)

Lobcity · **on:** Jun 28, 2018

Which of the following describes where the firm competes?
A) The business mission.
B) The product scope.
C) The market scope.
D) All of the answer choices.
E) both the product scope and the market scope.

Question 2

The overall objectives of the strategy that sets a course of direction and defines a set of performance criteria that will be used to measure progress is called the:
A) business mission.
B) product scope.
C) market scope.
D) basis for differentiation.