Author Question: Connie's accounts are evenly dispersed throughout her territory. She should probably utilize the ... (Read 154 times)

nautica902 · **on:** Jun 28, 2018

Connie's accounts are evenly dispersed throughout her territory. She should probably utilize the circular route pattern when creating her territory routing plan.

Indicate whether the statement is true or false

Question 2

Concerning segmentation criteria, _____ concerns the degree to which segments respond differently to different marketing mix elements, such as pricing or product features.
A) measurability
B) accessibility
C) substantiality
D) compatibility
E) responsiveness