Author Question: Public libraries will be of little help to salespeople attempting to analyze their territories and ... (Read 52 times)

penza · **on:** Jun 28, 2018

Public libraries will be of little help to salespeople attempting to analyze their territories and classify their customers.

Indicate whether the statement is true or false

Question 2

Which of the following statements concerning business market segmentation is(are) false?
A) In selecting a market segment, the business marketer is also choosing a competitive environment.
B) The cost of research increases if a microlevel of segmentation is required.
C) Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
D) Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.