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Author Question: Public libraries will be of little help to salespeople attempting to analyze their territories and ... (Read 358 times)

penza

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on: Jun 28, 2018
Public libraries will be of little help to salespeople attempting to analyze their territories and classify their customers.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements concerning business market segmentation is(are) false?
 A) In selecting a market segment, the business marketer is also choosing a competitive environment.
  B) The cost of research increases if a microlevel of segmentation is required.
  C) Compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.
  D) Both in selecting a market segment, the business marketer is also choosing a competitive environment and compared to their consumer goods counterparts, business marketers can more readily change segmentation strategies, shifting attention from one segment to another.


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Gabe

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

C


penza

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

raenoj

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Reply 3 on: Yesterday
Excellent

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