Author Question: By using (a) ________, the sales or profit consequences of a new soft drink may be predicted by ... (Read 33 times)

Lobcity · **on:** Jun 28, 2018

By using (a) ________, the sales or profit consequences of a new soft drink may be predicted by selling it in limited, but carefully selected cities.
a. city by city focus groups
b. simulated test market
c. controlled test market
d. standard test market

Question 2

Cold calling is one of the most successful forms of prospecting.

Indicate whether the statement is true or false