In an attempt to become a more effective organization, JLD Industries identified similar organizations' best practices, which gave the owners ideas for improvement. This practice of identifying one or more organizations that excel in specific areas is known as:
a. case analysis.
b. causal research.
c. benchmarking.
d. secondary research.
Question 2
Although prospecting is important, most salespeople will need to limit the amount of time they spend doing it.
Indicate whether the statement is true or false
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