Author Question: The Smith Cat Food Company needed information on a specific problem. They reviewed articles found in ... (Read 97 times)

jake · **on:** Jun 28, 2018

The Smith Cat Food Company needed information on a specific problem. They reviewed articles found in trade journals, magazines, and newspapers in attempt to gain insight into the problem. They used ________ to do exploratory research.
a. a literature search
b. focus groups
c. primary research
d. a case analysis

Question 2

Salespeople should incorporate a tracking system into their prospecting plans.

Indicate whether the statement is true or false