The Deto Corporation has been faced with a series of unstructured and underspecified problems. To assist its staff in gathering and interpreting relevant information from the business and the environment, the company purchased a:
a. management information system (MIS).
b. marketing information system (MIS).
c. decision support system (DSS).
d. networking information system (NIS).
Question 2
The prospecting method in which salespeople's customers or prospects give them leads and provides a letter of introduction is called what?
a. Introduction method
b. Cold canvassing method
c. Bird dog method
d. Referral method
e. None of the above
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