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Author Question: The management of West Healthy Carbohydrate Bars would like to develop a new product. Before any ... (Read 36 times)

fagboi

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on: Jun 28, 2018
The management of West Healthy Carbohydrate Bars would like to develop a new product. Before any further action is taken, the owner of the company determined that more information is needed. The information needs to show whether the market for carbohydrate-rich products is increasing or decreasing. Also, it is important to know if there are promising markets not yet reached or considered. This is an example of:
 a. control-orientation marketing research.
 b. problem solving-orientation research.
 c. planning-oriented marketing research.
 d. environmental-marketing research.

Question 2

A strategic prospecting plan should include all of the following except?
 a. Proper time allocation d. Tracking system
  b. Goals e. All of the above are correct
  c. Evaluation method


mtmmmmmk

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

E


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