When the iPod first came on the market in 2004, most people were uncertain of the technology and the expense of the player. By June, 2005, 22 million iPods had been sold. The term for how an innovation like the iPod is adopted and communicated through the marketplace is called:
a. distribution.
b. the diffusion process.
c. market mavenism.
d. adoption-influence.
Question 2
With respect to prospecting, which of the following statements is untrue?
a. Most salespeople need to engage in some activity designed to cultivate future business
b. Salespeople often indicate they do not have enough time to prospect.
c. Typically, salespeople enjoy prospecting because they like the positive feedback.
d. Many of today's buyers are busy and reluctant to see salespeople.
e. All of the above are true.
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Marketing: Real People, Real Choices