Author Question: Which of the following conditions is an appropriate time for using sampling? a. When the unique ... (Read 19 times)

sc00by25 · **on:** Jun 28, 2018

Which of the following conditions is an appropriate time for using sampling?
a. When the unique qualities of the brand are easy to communicate with advertising alone.
b. When the brand is highly fragile and must be handled very carefully.
c. When the brand is superior to other brands in the same category.
d. When the budget can not stretch to afford to generate a consumer trial quickly.

Question 2

The cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers is called?
a. Listening
b. Social listening
c. Communication
d. Active listening
e. Really listening