Author Question: The characteristic of a successful database that enables contact with present or prospective ... (Read 107 times)

sheilaspns · **on:** Jun 28, 2018

The characteristic of a successful database that enables contact with present or prospective customers who can be accessed by postal and electronic contact along with their buyographic, geographic, demographic, and possibly, psychographic, data is called its:
a. conversationability .
b. marketability.
c. marginability.
d. addressability.

Question 2

Outsourcing allows organizations to focus on their distinctive competencies.

Indicate whether the statement is true or false