The net present value of the profit that a company stands to ...

[justinmsk]

The net present value of the profit that a company stands to realize on the average new customer during a given number of years is considered its:
 a. retention rate.
 b. discount rate.
 c. customer lifetime value.
 d. average yearly sales.

Question 2

One of the major trends affecting purchasing is the increasing use of information technology.
 
 Indicate whether the statement is true or false

[b614102004]

Answer to Question 1

c

Answer to Question 2

T