Which statistical analysis is a measure of linear association between a continuous dependent variable and a single independent variable that is usually continuous?
a. cross-tabulation
b. simple linear association
c. multiple regression
d. simple linear regression
Question 2
A consumer sees an ad for Edys brand Dibs ice cream treats for the first time and can't seem to get the product out of her mind. This ad is her first exposure to the brand and demonstrates the:
a. power of flighting.
b. frequency model.
c. recency principle.
d. out of sight, out of mind principle.
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