Author Question: Research shows that increased advertising weight led to significant increases in sales for consumers ... (Read 84 times)

haleyc112 · **on:** Jun 28, 2018

Research shows that increased advertising weight led to significant increases in sales for consumers only for commercials that took what approach?
a. heuristic appeals (credible endorsers)
b. information-based
c. affectively based cues (emotional ads)
d. non-explicit ads

Question 2

Sales ethics and trust are unrelated.

Indicate whether the statement is true or false