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Author Question: If a researcher wants to examine if fast music or slow music played in a retail store impacts how ... (Read 124 times)

dakota nelson

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on: Jun 28, 2018
If a researcher wants to examine if fast music or slow music played in a retail store impacts how much customers spend in the store, ANOVA is the appropriate bivariate statistical analysis.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not one of the PACT Principles?
 a. A good copy testing system needs to provide measurements that are relevant to the advertising objectives.
 b. A good copy system provides only one measurement, so as not to confuse methods.
 c. A good copy system is one that requires agreement about how the results will be used in advance of each specific test.
 d. A good copy system is one which takes into account basic considerations of sample definition.


batool

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

a


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