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Author Question: ________ involves the basic cross-tabulation within various subgroups of the sample. a. Elaboration ... (Read 84 times)

wenmo

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on: Jun 28, 2018
________ involves the basic cross-tabulation within various subgroups of the sample.
 a. Elaboration analysis
 b. Segment analysis
 c. Distribution analysis
 d. ANOVA

Question 2

In advertising, this is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement.
 a. selling proposition
 b. value proposition
 c. account proposition
 d. message proposition


bblaney

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


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