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Author Question: The ratio of one brand's revenue to total category revenue is that brand's: a. share of voice (SOV). ... (Read 30 times)

shofmannx20

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on: Jun 28, 2018
The ratio of one brand's revenue to total category revenue is that brand's:
 a. share of voice (SOV).
 b. share of market (SOM).
 c. brand encoding.
 d. share of competition (SOC).

Question 2

Recruiters seek job candidates that have dual dimensions to their enthusiasm, an enthusiastic attitude in a general sense, and an enthusiasm for selling.
 
 Indicate whether the statement is true or false


xoxo123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

T


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