Author Question: The standardized normal distribution is symmetrical about its mean. Indicate whether the statement ... (Read 66 times)

yoroshambo · **on:** Jun 28, 2018

The standardized normal distribution is symmetrical about its mean.

Indicate whether the statement is true or false

Question 2

An ad for Skoal tobacco reads, Enjoy tobacco in your office without stepping outside. Consider it done. The ad is highlighting a trivial advantage of chewing tobacco, mainly that you don't have to go outside to dip it at work. However, for non-users of tobacco, this feature might not overcome the stigma involved with having tobacco in their mouth at work and having to spit it out in a cup at their desk. This ad is an example of brand positioning that represents a competitive advantage for a trivial product feature or benefit, but does not represent something that would give consumers compelling reasons to select the brand. In Marcom terms, this ad would be categorized as:
a. a loser.
b. a winner.
c. promotes competitors.
d. swimming up the river (SUTR).