Which type of question gives respondents specific, limited-alternative responses and asks them to choose the one closest to their own viewpoint?
a. complete question
b. leading question
c. open-ended question
d. fixed-alternative question
Question 2
Marketing mix modeling:
a. employs a random approach to choosing marketing components for each year's campaign.
b. employs a budgeting model to predict what the budget needs will be for the year's marketing campaign.
c. employs statistical techniques to estimate the effects that the various advertising and promotion elements have in driving sales volume.
d. is a technique used with focus groups to gauge the consumer's reaction to different types of marketing promotions.
