Author Question: When respondents are asked to divide 100 points among four characteristics of a product or service ... (Read 56 times)

rlane42 · **on:** Jun 28, 2018

When respondents are asked to divide 100 points among four characteristics of a product or service according to how important each characteristic is to them, which type of scale is being used?
a. constant-sum scale
b. Staple scale
c. proportion scale
d. summation scale

Question 2

The federal body responsible for regulating advertisements for prescription drugs is:
a. the FTC.
b. the FDA.
c. Congress.
d. the Better Business Bureau.