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Author Question: When respondents are asked to divide 100 points among four characteristics of a product or service ... (Read 22 times)

rlane42

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on: Jun 28, 2018
When respondents are asked to divide 100 points among four characteristics of a product or service according to how important each characteristic is to them, which type of scale is being used?
 a. constant-sum scale
 b. Staple scale
 c. proportion scale
 d. summation scale

Question 2

The federal body responsible for regulating advertisements for prescription drugs is:
 a. the FTC.
 b. the FDA.
 c. Congress.
 d. the Better Business Bureau.


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dudman123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


rlane42

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

diana chang

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Reply 3 on: Yesterday
Excellent

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