For the purposes of the POPAI study, if a shopper planned to buy ...

[clmills979]

For the purposes of the POPAI study, if a shopper planned to buy a product like Diet Pepsi but then came out of the store with Diet Coke instead, this purchase would be classified as a(n):
 a. unplanned purchase.
 b. generally planned purchase.
 c. substitute purchase.
 d. planned purchase.

Question 2

A ________ is not an example of a trade allowance.
 a. rebate
 b. buying allowance
 c. slotting allowance
 d. promotional allowance

[briezy]

Answer to Question 1

c

Answer to Question 2

a

[clmills979]

TYSM

[phuda]

Excellent