Author Question: For the purposes of the POPAI study, if a shopper planned to buy a product like Diet Pepsi but then ... (Read 59 times)

clmills979 · **on:** Jun 28, 2018

For the purposes of the POPAI study, if a shopper planned to buy a product like Diet Pepsi but then came out of the store with Diet Coke instead, this purchase would be classified as a(n):
a. unplanned purchase.
b. generally planned purchase.
c. substitute purchase.
d. planned purchase.

Question 2

A ________ is not an example of a trade allowance.
a. rebate
b. buying allowance
c. slotting allowance
d. promotional allowance