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Author Question: For the purposes of the POPAI study, if a shopper planned to buy a product like Diet Pepsi but then ... (Read 25 times)

clmills979

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on: Jun 28, 2018
For the purposes of the POPAI study, if a shopper planned to buy a product like Diet Pepsi but then came out of the store with Diet Coke instead, this purchase would be classified as a(n):
 a. unplanned purchase.
 b. generally planned purchase.
 c. substitute purchase.
 d. planned purchase.

Question 2

A ________ is not an example of a trade allowance.
 a. rebate
 b. buying allowance
 c. slotting allowance
 d. promotional allowance


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briezy

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


clmills979

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

yeungji

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Reply 3 on: Yesterday
Wow, this really help

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