Author Question: Attitudes are unchanging predispositions to respond consistently to various things including people, ... (Read 104 times)

futuristic · **on:** Jun 28, 2018

Attitudes are unchanging predispositions to respond consistently to various things including people, activities, events, and objects.

Indicate whether the statement is true or false

Question 2

The POPAI Consumer Buying Habits Study measured:
a. shoppers' planned and actual purchases to see how much they were influenced by in-store factors.
b. shoppers' reactions to billboards to check if they remembered product brands and functions.
c. shoppers buying habits before and after watching advertisements for select products.
d. shoppers' buying habits before and after receiving special coupons and offers in the mail.