This topic contains a solution. Click here to go to the answer

Author Question: Consumer attitude toward advertising, which is often measured with multiple variables, is an example ... (Read 64 times)

Frost2351

  • Hero Member
  • *****
  • Posts: 557
Consumer attitude toward advertising, which is often measured with multiple variables, is an example of a(n):
 a. operant.
 b. scale.
 c. construct.
 d. all of these choices.

Question 2

Kelloggs uses Tony the Tiger to represent Frosted Flakes on television and also has a life-size cutout of Tony the Tiger near the cereals in the store. What principle at work will help to trigger the consumer to choose the Kelloggs brand when they see Tony at the grocery store?
 a. encoding specificity principle
 b. recollection trigger principle
 c. encoding recalling principle
 d. recollection specificity principle



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tashiedavis420

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

c

Answer to Question 2

a




Frost2351

  • Member
  • Posts: 557
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


chjcharjto14

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Vampire bats have a natural anticoagulant in their saliva that permits continuous bleeding after they painlessly open a wound with their incisors. This capillary blood does not cause any significant blood loss to their victims.

Did you know?

Studies show that systolic blood pressure can be significantly lowered by taking statins. In fact, the higher the patient's baseline blood pressure, the greater the effect of statins on his or her blood pressure.

For a complete list of videos, visit our video library