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Author Question: Detailed information about the demographics of the audience that views out-of-home ads has been ... (Read 30 times)

mrsjacobs44

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Detailed information about the demographics of the audience that views out-of-home ads has been available to marketers for the last fifty years.
 
 Indicate whether the statement is true or false

Question 2

Product placement is a form of non-personal selling where:
 a. a company pays to have products displayed at the ends of grocery store aisles.
 b. a company pays to have products displayed prominently in a motion picture.
 c. companies do promotional tie-ins, such as Disney movie toys as incentives with every McDonald's Happy Meal.
 d. a company positions its TV commercials during prime hours for its target market.



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trampas

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Answer to Question 1

false

Answer to Question 2

b




mrsjacobs44

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Reply 2 on: Jun 28, 2018
Wow, this really help


ricroger

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Reply 3 on: Yesterday
Excellent

 

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