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Author Question: Successful implementation of IMC often results in: a. media saturation. b. higher audience reach. c. ... (Read 41 times)

Jkov05

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on: Jun 28, 2018
Successful implementation of IMC often results in:
 a. media saturation.
 b. higher audience reach.
 c. identifying several unexpected target market opportunities.
 d. synergies and interdependence of the product mix that creates a comparative advantage.

Question 2

Construct is a term used for concepts that are measured with multiple variables.
 
 Indicate whether the statement is true or false


tdewitt

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

true


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