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Author Question: Marketing intermediaries are: a. personal shoppers who are paid to purchase products for busy ... (Read 103 times)

JGIBBSON

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on: Jun 28, 2018
Marketing intermediaries are:
 a. personal shoppers who are paid to purchase products for busy customers and businesses.
 b. management consulting firms that advise producers on distribution strategy.
 c. middlemen who operate between producers and consumers or business users.
 d. financial institutions that arrange for financing terms for business purchases.

Question 2

All of the following are advantages of using the control method of test-marketing EXCEPT:
 a. reduced costs.
 b. shorter time period needed for reading test-market results.
 c. involvement of salespeople monitoring regular product lines.
 d. increased secrecy from competition.


billybob123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


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