Author Question: According to the product ________ strategy, new products are introduced into readily identifiable or ... (Read 35 times)

dmcintosh

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According to the product ________ strategy, new products are introduced into readily identifiable or established markets.
 a. positioning
 b. development
 c. diversification
 d. improvement

Question 2

Intentional attempts to disrupt the results of a test-market being conducted by another firm is called:
 a. test-market interruption.
 b. test-market sabotage.
 c. cannibalization.
 d. test-market takeover.



brittiany.barnes

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Answer to Question 1

b

Answer to Question 2

b



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