« previous next »

Author Question: Which of the following marketing exchanges is most likely to be transaction-based? a. Hair cut from ... (Read 37 times)

tnt_battle

  • Hero Member
  • *****
  • Posts: 556
on: Jun 28, 2018
Which of the following marketing exchanges is most likely to be transaction-based?
 a. Hair cut from your regular stylist.
 b. Purchase of curios from Italy on a sight-seeing trip.
 c. Nursing services for the chronically ill.
 d. Landscaping and gardening services.

Question 2

A researcher is conducting an experiment to test five different executions of an advertisement. Each subject is exposed to one of the ads and then asked to complete a questionnaire assessing their attitude toward that ad and brand advertised. While there are five different executions of the ad being tested, each subject is exposed to one ad only. What type of experimental design does this represent?
 a. within-subjects design
 b. between-subjects design
 c. multiple-subjects design
 d. single-exposure design


s.meritte

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

The modern decimal position system was the invention of the Hindus (around 800 AD), involving the placing of numerals to indicate their value (units, tens, hundreds, and so on).

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

A maneless male lion, who also has little body hair - from Tsavo East National Park, Kenya A maneless male lion, who also has little body hair - from Tsavo East National Park, Kenya
A recombination-based map of one of the chromosomes of Drosophila A recombination-based map of one of the chromosomes of Drosophila
The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing The same star field photographed with (a) a ground-based telescope, which is subject to poor seeing
International Television Viewing Rates in Childhood In most developed countries, children watch TV International Television Viewing Rates in Childhood In most developed countries, children watch TV
Based on this figure, what pathway is used during urinary catheterization, in which a tube is ... Based on this figure, what pathway is used during urinary catheterization, in which a tube is ...
Albinos lack pigment in the skin, hair, and eyes. Albinos lack pigment in the skin, hair, and eyes.
Video: Isovolumetric VC, Ventricular ejection, Isovolumetric & Passive ventricular filling

For a complete list of videos, visit our video library