Which of the following is a correct description of neuromarketing?
a. Using the Internet to view products on informational Web sites.
b. Selling products through subliminal perception.
c. Eliciting emotions to stimulate purchases.
d. Using technical data to appeal to the cognitive decision making tendencies in consumers.
Question 2
Which of the following survey method has the highest cost?
a. Internet survey
b. telephone interview
c. mall intercept personal interview
d. door-to-door personal interview
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